A Marketing Strategy That Will Help You Build Your Career.
This article is about to some strategy that going to help you build your career. Here I’ll give you some basic and additional tips about digital marketing that I learned in the Internship program of Mr. Deepak Kanakraju, He is a digital marketing professional with 10 years of experience in Digital Marketing.
You’ve started your dream business or you’ve landed your first marketing gig, but where do you begin? Who are you trying to reach? Have you identified your niche? What do they look like? What do they do? What do they read? Where can you find them?
All of the above questions need to solve before starting our career, and lot of people confused and then give up. So here I’m going to help you to solve all the questions. Let’s Start with the most important and basic strategies.
What is Law of Marketing?
There is a misconception about marketing, lots of people thinks that Marketing is Creativity but truth is Marketing is based on science not on creativity.
In simple words Marketing is about sending the right message, to the right person, at right time. It’s also not about only selling, It’s about to keeping an existing costumer happy by communicating them so they can remain a customer for life.
“The aim of Marketing is to know and understand the customer so well the product or service fits him/her & sales itself” -Peter Drucker
Traditional Vs. Digital marketing
Before starting marketing we need to have some brief idea about Traditional and digital marketing.
Nowadays we here from peoples that Digital marketing is far better that Traditional marketing, digital marketing is easy and cost effective than traditional marketing but we can’t under estimate traditional marketing. Both have merits and demerits as well.
When talking about Traditional Marketing, we are including all marketing channels that came before advertising online was a thing.
These can be separated into three main categories: general ads, leads prospecting and customer relationship. Within them, the most popular approaches are:
- broadcast ads (TV and radio);
- print ads (newspapers and magazines);
- outdoor ads (billboards and fliers);
- brand activation (kiosks and events);
- door-to-door sales;
- direct mail;
In Traditional Marketing, it is all about reaching a big general audience and winning by numbers. The more people see your ad, the more leads you attract.
Digital Marketing is a lot more than your ads on the internet. Well, it began like that, but the concept grew incredibly fast in the last two decades.
The core of it is simple: it is a strategy that uses online tools, platforms, and channels to promote a product or service. All advertising, communicating and engaging with a target audience is done via the internet.
The number of ways of doing Digital Marketing is only growing with time. They are already more numerous and varied than traditional, with the most popular being:
- Social Media Marketing (SMM);
- Content Marketing,
- Search Engine Optimization (SEO);
- Email Marketing;
- Inbound Marketing.
The CATT Marketing Funnel & Framework
The CATT funnel defined by a simple equation that is;
Wealth = n ^ CATT
Here, n stands for niche; Your success & wealth depends on the niche you choose.
C stands for content; Create useful content that attracts people from your niche Blog, posts, videos, lead magnets etc.
A stands for Attention; drive attention to your content using SEO, social media, paid ads & referrals.
T stands for trust; built trust with your audience with trip wires, marketing automation & retargeting.
T stands for Transaction; convert your leads in to customer with natural sales methods.
Wealth, Niche, Content, Attention, Trust &Transaction everything depends on each other, so that’s why we needs to focus on everything in details.
How to choose the right Niche?
A niche is essentially a small segment of an overall market, and niche marketing is marketing that takes a product or service and makes sure that it meets the needs of a specific niche. The niche audience is defined different ways, depending upon the commonalities that audience members share. Sometimes a product developed for a niche market needs to have certain features which meets the needs of a niche audience. These might include its price point, the quality of the product, the amount of products produced and so forth. Niches are usually a segment of a demographic, defined by marketers who are attempting to get sales from that specific audience.
Your Niche depends upon your passion, talent and which market you want to go. These 3 are depends on each other.
What is Integrated Digital Marketing?
Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. The idea behind integrated digital marketing is that, while each individual strategy doesn’t have a huge impact on its own, when used in conjunction, you can create a more influential online presence.
WHAT IS PERSONAL BRANDING?
In an online world like the one we live and breathe in today, it’s vital that you have a strong personal brand.
“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” — Tim Ferriss
Personal branding is an action in people’s lives where they take an active role. There are tons of benefits that people can get from creating their brand. Also, the personal brand allows a person to self-manage their life without having to depend on others. A person’s brand is an important part of a person’s career.
Here’s also have Downside and upside of personal branding,
Downside: A personal brand can’t be invested in & it can’t be sold.
Upside: A personal brand can be give rise to many brands from his/her influence. A personal brand become an influence & a brand ambassador for the companies that they run.
What is Mass Trust?
I would say that marketing is not all about selling but it’s about fulfilling the needs of customers and also maintaining healthy relationships with them. Personal branding creates trust in you and your product for your customers. This is called the mass trust. Mass trust is most important to grow your business for long and make consistent to market. Because of customer business can grow if you not able gain trust your customer then you can’t grow in market.
Here is evolution of personal brand using Mass Trust Blueprint, There are six steps in the evolution process:
1. Learn: You learn new skills through understanding the concepts, remembering the facts, and practicing the procedures.
2. Work: You have to implement your newly learned skills at work. By implementing these skills in real world would help you to master them.
3. Blog: You should always try to put all your work and experience in the form of a blog. When you write, you understand it better, you will also start building your personal brand.
4. Consult: You have become a personal brand by writing a blog. It’s time to start consulting other people or businesses instead of working for them.
5. Mentor: Now, You can mentor others who want to become like you. Mentoring others will increase your understanding of that topic to a new level.
6. Start-up: It’s time to start your own product or service business with the understanding that you have developed about the market, the problem and your own skills.
The evolution of personal branding is an ongoing process.
At the end I would tell that learning is most important no matter whether you are, Marketing is a learning process which is never ends. This is the advantage & beauty of marketing. In my point of view personal branding is most important step we need to for our career. Last but not the least Business is directly proportional to customers & their trust. The better you build your trust, the better you gain traffic.
I hope you like the above all information, Please comment bellow if you want to know more about Niche and how to create profitable niche.